Discover Improved Site Conversion Rate Using Appropriate Testing
I lately relaunched some MCG material which I had acquired and made up into a series of mementos pieces. I had some carpet left over and redid a collection of frames and that type of thing, and as a part of that launch I drove traffic to this site and got folk to pre register their interest in owning a piece of the MCG and built up a list that I am able to market to. There are basically 3 elements to this site that I tested to enhance site conversion rate : strap-line, I recorded 3 different videos and actually reworded my opt in pitch three other ways with the aid of optimize press review then.
Then inside Site Optimizer, a Google tool which enables you to essentially grab parts of your internet site and say this is the strap-line, this is the video, this is the opt in box and segregate those sites and put in three different combinations of each and say 3 different announcements for internet marketing reviews, 3 different videos and three different opt in boxes.
It'll basically go to the site, just magically pick a combination and say, strap-line A, video A, opt in box An is combination 1,this strap-line A, video A, opt in box B is mix two and so on and so forth . It'll give you an idea just how that influenced it. There was one mix, combination seven at the bottom that had a conversion rate of 4.85%. Four point eight 5 percent of people that came to that page with that particular combination opted in using seo methods. A different mixture from conversion rate experts got a 10.5% opt in rate, so a double conversion rate with a different configuration of headline, video and opt in box.
So if I just went and put my website up and just by sheer luck or dumb fortune or accident and chose a certain mix, I lost 1/2 the traffic that came to my site that could have been customers after reading directory maximizer review. So you need to start testing this kind of thing. It's pretty easy to do.
You do not have to do it. You will find people in the Philippines to do it and help you to boost site conversion rate today. You can get your fifteen year old nephew to do it for you. This is reasonably easy to do, or tell your website guy to do it. It's very easy and it's all free. Google will give you this for free . They are attempting to make your sites better so the users get a better experience when they come thru your site.
You should also use Google Analytics. Google actually has a tool that you put some code on your website and it tracks your users experience on your site to improve site conversion rate. So it's not just you making blind decision saying, yes, I don't really like pink anymore, I'm going to change the site to orange. It's actually doing it on real data.
Then inside Site Optimizer, a Google tool which enables you to essentially grab parts of your internet site and say this is the strap-line, this is the video, this is the opt in box and segregate those sites and put in three different combinations of each and say 3 different announcements for internet marketing reviews, 3 different videos and three different opt in boxes.
It'll basically go to the site, just magically pick a combination and say, strap-line A, video A, opt in box An is combination 1,this strap-line A, video A, opt in box B is mix two and so on and so forth . It'll give you an idea just how that influenced it. There was one mix, combination seven at the bottom that had a conversion rate of 4.85%. Four point eight 5 percent of people that came to that page with that particular combination opted in using seo methods. A different mixture from conversion rate experts got a 10.5% opt in rate, so a double conversion rate with a different configuration of headline, video and opt in box.
So if I just went and put my website up and just by sheer luck or dumb fortune or accident and chose a certain mix, I lost 1/2 the traffic that came to my site that could have been customers after reading directory maximizer review. So you need to start testing this kind of thing. It's pretty easy to do.
You do not have to do it. You will find people in the Philippines to do it and help you to boost site conversion rate today. You can get your fifteen year old nephew to do it for you. This is reasonably easy to do, or tell your website guy to do it. It's very easy and it's all free. Google will give you this for free . They are attempting to make your sites better so the users get a better experience when they come thru your site.
You should also use Google Analytics. Google actually has a tool that you put some code on your website and it tracks your users experience on your site to improve site conversion rate. So it's not just you making blind decision saying, yes, I don't really like pink anymore, I'm going to change the site to orange. It's actually doing it on real data.
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